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About this product
Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to help intensify your curl or wave. Aveda's own Pure-Fume™ aroma with certified organic lemon, geranium, bergamot, orange and other pure flower and plant essences. For intensifying curls, taming frizz and increasing shine. Wheat protein blend expands when hair is wet—then retracts when hair is dry—to help lock in curls or waves.
-For curly or wavy hair
-95% naturally derived
-From plants, non-petroleum minerals or water.
Smooth generously on damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.
•Generously apply be curly™ curl enhancer from ends to scalp, keeping most of the product at tips.
• Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips
• Cover with a fine hair net to avoid flyaways and frizz
• Blow dry with high heat using a diffuser
Hair type:All hair types
Ingredients:Water\Aqua\Eau , Cetearyl Alcohol , Cetyl Alcohol , Phenyl Trimethicone , Linum Usitatissimum (Linseed) Seed Extract , Althaea Officinalis (Marshmallow) Root Extract , Aloe Barbadensis Leaf Juice , Behentrimonium Chloride , Hydrolyzed Wheat Protein , Panthenol , Quaternium-95 , Polyquaternium-11 , Glycerin , Tocopherol , Propanediol , Fragrance (Parfum) , Geraniol , Linalool , Amyl Cinnamal , Citronellol , Limonene , Maltodextrin , Phenoxyethanol Learn how each ingredient works and what it does. Click here for a full list. <ILN38302>
This product meets the following sustainability criteria:
No surprises: At least 95% of this product’s ingredients come from plants, animals, micro-organisms or minerals. And where possible, we’ve ensured it’s certified to an independent standard too.
This is one piece of the sustainability puzzle. For the complete picture, head to our sustainability hub.