Gentle, plant-infused shampoo helps protect color by preventing fading.*
Start with Aveda hair color.
*When using the color conserve™ shampoo and conditioner system.
Aveda's own pure-fume™ aroma with certified organic lavender, geranium, grapefruit and other pure flower and plant essences.
Massage into wet hair and scalp. Rinse. Follow with color conserve™ conditioner. Start with Aveda hair color.